Tuesday, March 09, 2021

Give What's Needed, Not Just What You Have

 We took a look at the "phone booth" we'd been showering in and decided it was time to update our facilities in the master bathroom. We'd been using what was there since we moved in over ten years ago, and besides the fact that it was not (and never was) up to code because the shower door was too small, we really wanted more room.

We listened to a couple of salesmen, compared prices, and were about to settle on one of the "replace your shower with our model" ones when I got a call from the third one on our list--he was in our neighborhood and wanted to know if it would be okay to drop by and look at what we had. Then, when he looked at our current facility, he blew me away with this--he paid attention to what we wanted, not just trying to fit what he had to sell into our space. And his bid was actually lower than the others.

We've now showered in our new space (the glass doors have been added since I took the picture), and it feels much better--not just because we gained almost a foot of space by going with the newly designed space, but because it was what we wanted. It wasn't just what would fit into to the space we already had.

Does this lesson speak to you? It does to me. When you're trying to "sell" something, listen to the customer. Try to match what they want with what you have to sell--not vice-versa. I wrote my non-fiction book, The Tender Scar, after the death of my wife because nothing else spoke to me and my needs. That brings to mind the old admonition to write the book you want to read. Make sense?


Patricia Bradley said...

I loved this! And what a good salesman that last guy was! I bet he doesn't lack for customers!

I once co-wrote an abstinence curriculum and workbook because the ones we found didn't meet what we needed.

Richard Mabry said...

Yes, they have more business than they can handle, but only take what they can do, never more. In every profession, remember to give the customer what they want, not what you have to sell.

Priscilla Bettis said...

It's a beautiful shower!

And yeah, that makes sense. If you don't think you're meeting needs of the audience, you're not going to be very passionate about your work.

Richard Mabry said...

Thanks, Priscilla. And meeting the needs of the audience is the important lesson I learned.