Friday, August 02, 2019

Writing: Why A Blog?

Writers are told we "need to have a social media presence"--perhaps even more before we're published than afterwards. But rarely does anyone ask why. As a multi-published author, both via conventional publishers and self-published, let me give my frank opinions. (And you realize, if you've followed my Random Jottings for very long, that rather than a love/hate, I have a tolerate/hate relationship with social media).

While we're still looking for that agent who says "I'll represent you" or that editor who offers a contract, we're blogging because we want to be able to say, "Yes," when asked if we have a social media presence.It's even better if we pick up some potential readers along the way, people who will say, "Yeah, I've seen his/her blogs. Maybe I should read this book." But honestly, before we're represented, before we're published, we want to see our name in print and know that we've taken that big step forward.

After the big day, whether we've gained representation by an agent, signed a book contract with a publisher, or even are celebrating the launching of our first book, we want to be able to share the news. And what better venue for that than our blog, where the readers will be able to see the culmination of our struggle. (And, in case you're just now thinking of writing a book, it is a struggle--but hang in there).

As each book comes out, we can mention it on our blog. If there's a pre-order or other special, who better to tell about it than our blog readers. Doing an interview, especially if there's a giveaway of your book? Let it be known by posting it on your blog. And occasionally you may even be able to work in the title of your book or something about it on one of your posts. But please don't make every offering sound like, "Please buy my book." That gets tiresome after a while, and will cause people to turn away from your blog.

Finally, and I think this is very important, your blog, your Facebook and Twitter posts, your participation in Goodreads or other social media sites, will allow readers to get to know you. And ultimately, that's the best things about a blog from an author. What do you think?

2 comments:

Priscilla Bettis said...

It's a juggling act between spending time writing, reading, honing the craft, getting to know readers in the real world, researching, and being present on social media. I think it's be way too easy to fall into a social media pit if we aren't careful.

Richard Mabry said...

Very much so. That's why it's important to keep in mind why we write, and let everything else be secondary to it. I'm not sure there ever was a "golden age" where all a writer had to do was write, leaving all the marketing to the publisher (or publicist). All I know is that, for the ten plus years I've been doing this, a writer has to keep all the plates spinning--and sometimes they wobble.