Friday, October 26, 2018

Writing: Preparing To Launch

I've sent in the corrected galleys, the cover design is final, and I'm  ready to launch my next book, a novella titled Emergency Case. I plan the official release date for mid-November, and if you'll read through to the end of this post, you'll find a pre-order special price on the Kindle version.

I wondered if anyone was interested in the mechanics of getting a book off the pad and into space. I won't go into the details of getting the idea (tough sometimes), writing the manuscript (also tough), revising it several times (very tough), and paying someone to do the final edits (sometimes expensive, but worth it). Let's assume that the book is at the printers. Where do we go from here?

I'm speaking from my experience in agent-assisted publication (White Glove), and it will vary if the individual totally indie-publishes the work. While the final printing is taking place, the author must put a price tag on the finished product--both ebook and print versions. Does he/she want to offer a pre-publication price? What length of that special offer is good? (Some novels put out by traditional publishers are offered at a pre-publication discount for months--I think that's too long).

When is the best time to launch your work? For some reason, Tuesdays seem to work best. In the meantime, how are you going to get publicity? Should you arrange interviews and guest posts? Is it a good idea to give away books? (That seems to get people to the sites, but do they become long-term readers of your work?)

Should you have a launch party? A Facebook event? I had an actual launch party for my first novel at a book store, complete with cake. It was like pulling teeth to get people to come, but I thought it was successful. The people at the store told me they'd hosted a similar party for a well-known author the preceding month, and almost no one showed up. Go figure.

Don't forget that a book makes a nice Christmas present. Click here for Emergency Case, which is already up for pre-order. It will be available for a 99 cent pre-publication price for the Kindle version. Regular prices go into effect with the official release of both the Kindle and print versions on November 27. (Newsletter sign-up is in the right column of this post--they heard about this first).

Tweet with one click. "What are some of the decisions an indie author must make?"

4 comments:

GREG FULLER said...

Looking forward to purchasing the print version.

Priscilla Bettis said...

Thanks for the info. As always, your posts are helpful to new writers like me.

Patricia Bradley said...

Looking forward to reading it! And I see a blog post coming for my Reader Friday blog!!!

Richard Mabry said...

Just got home from a charity golf tournament. (Great timing, huh?) Thanks for your comments. I didn't want you to think I was ignoring you.