Admittedly, I'm a neophyte compared with some of my colleagues whom I consider the experts in this field. But I've learned a bit from self-publishing my novellas, Rx Murder and Silent Night, Deadly Night. Now I'm in the final phase of preparing my somewhat longer novella, Doctor's Dilemma, for self-publication. (For those interested, it should be available for Kindle in a month or less, with hard copies coming out at about that time as well).
Self-publication means just that: the author either does or arranges everything: changing a Word manuscript to the ebook format such as MOBI, designing or having someone design the cover (including the back cover copy and spine), marketing, arranging reviews, and a hundred other things that we authors never think about, choosing to leave most of that to the publishing house that signs us to a contract. A number of self-published authors have developed their own methods of doing this. Here's the way I go about arranging for a cover design.
For Doctor's Dilemma, I had an easy job. I write medical mysteries and suspense, and the covers reflect that. Other genres demand other images, but mine were easy to come by. I gave the artist whom I chose the physical descriptions of the male and female protagonists, along with an incident occurring early in the book that typifies the story. (In this case, the hero's car blows up). The artist put together a suggested cover, and after I approved it, purchased the stock photos as necessary. I wrote the back cover copy (I always do--even for novels traditionally published). You can see the finished front page above.
Just as there are many genres of book, there are other ways of arranging for a cover of a book that will be self-published, and many excellent sources for such covers. This happens to be the one I've adopted. What questions do you have? I'd love to hear from you.
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