Obviously, some got my attention, while others were met with a figurative turning up of the nose. The ones that survived merited a second look and--at least temporarily--salvage (even though they might eventually end up in the recycle bin anyway).
Now that I'm writing, I've come to realize how important a book cover is. The things that "sell" a book buyer are the name and reputation of the writer, as well as the back cover blurb and the first few pages of the book, but what catches their eye in the first place is the book cover. And the same can be said of direct mail advertising, whether a catalog or correspondence.
What influences you to save or discard an unsolicited piece of mail, especially a catalog? Do you know what gets your attention? I'd like to know.
Tweet with a single click: What gets your attention when you go through the mail? Click here to tweet.
Note: I promised to let you know of sites where you can leave a comment for a chance at a copy of Miracle Drug. Here's the latest. Actually, it's a twofer. Read the post to find out what I mean.