Friday, May 15, 2015
Writing: To Market, To Market...
Fatal Trauma will be the eighth medical thriller I've had published, and it seems to me that over the five years in which that has taken place I've spent more and more time marketing my work. We used to call it "platform." Now, I just think of it as name identification. What I want is something like the emails and social media comments that say, "I can't wait for your next novel." So I spend about half my time at the computer staying in touch with fans, writing blog posts like this one, lining up and preparing guest blog interviews and posts, speaking to book clubs, etc. Do I resent it? Actually, I've come to accept it. And if you're a writer, you will, as well.
Oh, one last word. If you plan to self-publish your work (whether fiction or non-fiction), remember you're solely responsible for marketing your book. So be prepared to work even harder for the rewards that come with not being tied to a traditional publishing contract. Is it worth it? That's a post for another time.
What do you think? Is marketing something with which a writer should be involved? How important do you think it is? I'd love to hear.
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