Friday, December 05, 2014
Writing: "Special Price...Sale..."
Print copies of books used to be popular gifts (and should still be). Bit now, since more and more people are getting e-readers as gifts, loading them with sale-priced books is a popular activity.
Which brings us to the question I'm asking today. Writers, do you think it's a good idea to discount the e-book version of your work, in order to attract readers? Or do you see it as taking away the already small amount of money you'll make from royalties. Of course, some writers don't control the prices charged for their e-books--that's a publisher's decision. This is something we always hear from authors who've "gone indie" and self-published their work, bypassing for whatever reason the traditional publishers. But, if such a decision were yours to make, what would you do?
If you want another view of this activity, see what agent Chip MacGregor has to say about it.
I've talked with two traditional publishers about this. One tells me they have figures that show discounting books is a helpful sales tool, another says it doesn't work and their surveys show this. There are lots of opinions out there, and I'd like to hear yours, whether you're a writer, a reader, or both. Leave a comment and let me know.
(photo via FreeDigitalPhotos.net)
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