Tuesday, November 05, 2013
As a writer, I've learned a bit about crafting back cover copy. It's necessary to give a preview of what's inside to assure the buyer the product is worthwhile. But all of us present "back cover copy" to the world every day. How? By our actions.
When I buy eggs, I open the carton and look inside. When I buy a book, I read the back cover copy, then look inside and scan through a few pages. What do you do to show those around you what's inside? More important, what do they find when they get past the outer wrappings?
(picture via freedigitalphotos.net)