Tuesday, February 12, 2013
The same can be said of products. Why should I care if some familiar TV or movie face who is a hired pitchman (or woman) for a product lends themselves to a 30 or 60 second commercial for it? I don't know of anyone who is unaware that these endorsements are the result of a paychck, not necessarily a knowledge of the headache powder or kitchen appliance or hemorrhoid cream. Why do we still see these commercials? Because they apparently work.
So what about book endorsments? These aren't paid endorsements. And if I can't give an honest one, I don't give one at all. That's the way with most authors. That having been said, just because I like a particular book may not mean that you'll like it, as well. Books, movies, TV programs, and lots of other things are matters of individual taste. So, even though my endorsement isn't commercially driven, it may not mean a lot to you.
So, what's your opinion of endorsements? Do you buy Hanes underwear because Michael Jorden endorses them? Does the appearance of Kaley Cuoco in a Toyota commercial sway you toward that brand of auto? What do you think? I'm anxious to hear.
(photo via FreeDigitalPhotos.net)