That having been said, a significant amount of work goes into choosing the back cover content. I haven't worked yet with Thomas Nelson on this aspect of publishing, but for all my previous books I furnished a few paragraphs, plus a picture of myself and a brief biography. They put this together with some quotes from pre-release reviews and formulated a back cover.
Here's the back cover blurb for Stress Test:
Dr. Matt Newman thought he was
leaving his life in private practice for a better one in academic medicine. His
kidnappers have no such plans for him. They just want him dead. Bound, in the
trunk of his car, Matt’s only thought is escape. He does so, but at a price: a
head injury that lands him in the ICU, where he awakens to find he’s charged
with murder.
Sandra Murray is a fiery, redheaded
lawyer who swore she was done with doctors, but the call from Matt presented a
challenge she couldn’t turn down. She decided to give it one more chance.
Matt’s career is going down the
drain. His freedom and perhaps his life may be next. Can he and Sandra uncover
the truth before the kidnappers finish the job they started?
My photo and bio are pretty much unchanged. And since galleys (review copies) won't go out for a few more days, I can't tell you which "blurbs" will be chosen. However, since we're talking about endorsements, let me share just one from my last book. (There are others--believe me, I collect them.)
“Mabry’s fourth
series title … is a fast-paced, intricately plotted page-turner that mixes a
healthy dose of suspense and faith.” —Library Journal
So there you have it. That's what goes into a back cover.The next time you're considering a book, will you look at the back cover? Why, or why not? I'd love to know.

3 comments:
I do look at the back cover!!! I like to read about the book even if I sort of know what it is about. I get frustrated when there is only a picture and no writing about the book on the back cover. So, please, continue to work on back covers!!! Thanks!
Donna
Donna, Thanks for your comment. Like you, I think the back cover is important.
I always read the back cover blurb unless I already know what the book is about, which is the case if it's by an author I follow. Otherwise it's the front cover that first attracts my attention. If that gets me to pick it up, I read the back cover blurb next. Only then do I open it and glance at the opening paragraph. If all three work for me, I'm on the way to the cashier with it! :)
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