That having been said, a significant amount of work goes into choosing the back cover content. I haven't worked yet with Thomas Nelson on this aspect of publishing, but for all my previous books I furnished a few paragraphs, plus a picture of myself and a brief biography. They put this together with some quotes from pre-release reviews and formulated a back cover.
Here's the back cover blurb for Stress Test:
Dr. Matt Newman thought he was leaving his life in private practice for a better one in academic medicine. His kidnappers have no such plans for him. They just want him dead. Bound, in the trunk of his car, Matt’s only thought is escape. He does so, but at a price: a head injury that lands him in the ICU, where he awakens to find he’s charged with murder.
Sandra Murray is a fiery, redheaded lawyer who swore she was done with doctors, but the call from Matt presented a challenge she couldn’t turn down. She decided to give it one more chance.
Matt’s career is going down the drain. His freedom and perhaps his life may be next. Can he and Sandra uncover the truth before the kidnappers finish the job they started?My photo and bio are pretty much unchanged. And since galleys (review copies) won't go out for a few more days, I can't tell you which "blurbs" will be chosen. However, since we're talking about endorsements, let me share just one from my last book. (There are others--believe me, I collect them.)
“Mabry’s fourth series title … is a fast-paced, intricately plotted page-turner that mixes a healthy dose of suspense and faith.” —Library JournalSo there you have it. That's what goes into a back cover.
The next time you're considering a book, will you look at the back cover? Why, or why not? I'd love to know.