website and a blog. Right? Because that's part of our "platform." We're also supposed to be on Twitter, Facebook, GoodReads, Google+, and anything else that might reach a potential reader. But there are times when we think, "What's the use?"
I've read surveys telling me social media isn't the magic bullet it's supposed to be, bringing hundreds and thousands of new readers to a writer. I've read others that say social media is the greatest thing since sliced bread, and if I don't participate, I'm losing readers. How do I decide?
Then again, there's the pressure of coming up with something new and interesting on a regular basis. I've settled into a twice-weekly schedule, posting Tuesday and Friday. Others--and I don't know how they do this--post five or even seven days a week. Agent Jessica Faust has been posting for over five years, and recently she decided to let her blog go dark. Why? Reading between the lines, it appears that she's just tired of it. I can so identify with that.
My opinion, shaped over a number of years on the road to writing, is that the best marketing device is word-of-mouth, linked with creating the best possible book. Yet I continue to do all the other things recommended for writers. Am I swimming against the tide? Is it time to just drift?
My recent request for input about blog content brought a few responses--not as many as I'd hoped, but enough to give a feel for what my readers want. Apparently, they're not as interested in author interviews and book reviews as in writing tips, insider publishing information, and posts about life in general. Duly noted.
Here's one last chance for you to toss in your two cents' worth. Obviously you read blogs, even this one, or you wouldn't be able to comment. I'd like to hear from you. Do you think a blog is important for a writer? Have you ever bought a book based on the writer's blog? Do you think the Internet is running out of steam? And what would you like to see on this blog?