Friday, March 09, 2012
What's An Author To Do?
I, like most authors, have climbed aboard this merry-go-round, but a recent survey has me scratching my head, wondering if it's all in vain. The survey was of readers of a specific genre of novel, but I sort of imagine the results can be applied more generally. And the results are striking.
Readers were asked to indicate their interest in several activities that constitute the stock in trade of marketing. Of respondents, 40% said they had no interest in author websites, 51% said the same for book trailers, 62% didn't read authors' blogs, 70% don't follow authors on Facebook and 83% didn't read authors on Twitter.
The number one source for discovering a new title or author? The recommendation of friends. Also in the top echelon of factors were bookstore displays and the website of online booksellers.
I'm still trying to digest this information. Some of it's sort of hard to believe. Then again, if there were one thing that guaranteed sure-fire book sales, we'd all be doing it. Instead, there are lots of things, and we're like a juggler attempting to keep all the plates spinning. Whew!
How about you? What factor or factors contribute most to your decision to buy a book, especially one by a novelist whose work you haven't read? I'd like to know.